Supawear

Founded in 2012, Australian brand Supawear focuses on the balance between sexy, fun and comfort. They strive to understand the male body using innovation like their XCURV technology to deliver innovative pieces that give value to their customers based on what they want. Supawear delivers a range of underwear that is bold, stylish and fun, often in playful colorful prints. Their tag line "not for the ordinary" embodies their goal to empower men to freely express themselves and feel good doing it.